Socially responsible investing has definitely evolved as it now represents around $2.7 trillion of the United States' $25 trillion investment industry according to Social Investment Forum. More investors recognize and understand how social, environmental and governance issues impact businesses' shareholder value, and they expect companies to be transparent about them.
That's why last week, members of Dell's sustainability and communications teams attended Ceres 2010: Roadmap for a Sustainable Future. At this conference, Ceres brings together companies, investors, environmentalists and other stakeholders to integrate sustainable solutions into business strategy and build long-term shareholder value.
Dell leveraged this gathering to engage stakeholders, including the Ceres staff. We asked more than 20 investors, customers, environmentalists and other NGOs to provide frank feedback on two topics that are central to how we communicate on corporate responsibility issues. Those topics were:
Some of the feedback collected at this session included the following:
This type of feedback and outside perspective helps us improve. We also launched an IdeaStorm Storm Session at the Ceres conference to get ideas and opinions on how to better engage through our reporting. There's still an opportunity to provide feedback so please join the Storm Session today through May 17 to give your feedback.