HBS Professor, Nitin Nohria once said "communication is the real work of leadership." This has never been more true at Dell than right now. We launched DellShares with a commitment to reach out to our institutional and retail investors to discuss items relevant to our strategy, our financial results, and progress on our initiatives. An important part of this progress is communicating Dell's commitment to sustainability.
As we write our 2008 annual sustainability report and reflect on our progress, we want to reach out to all stakeholders, and in particular socially responsible investors. SRI funds now represent over 10% of the $25 trillion U.S. equity market, and this trend is only growing. Through DellShares, we hope you will join us for a quarterly dialogue on Dell's progress on corporate governance, environment responsibility or community engagement - these are topics of interest to all of us.
Sustainability is a multi-year journey for us so it is difficult to capture everything we do in one report. Many of our programs go back five years or more and are only now coming to fruition. However, we believe communication is the key - through DellShares we'll address a different topic every quarter. This quarter we'll focus on Dell's environmental responsibility efforts.
Dell started with a focus on the Environment. In fact, our first "Sustainability Report" in 1998 was really an "Environment Report." Because the environment is most closely tied to our core business, it is where we have made the most public commitments. Michael pledged last year that we would be carbon neutral by the end of 2008 and that Dell would be the "Greenest Technology Company on the Planet."
Those are big commitments, but they were not new. We had been working towards those for years. Our products met lead-free requirements ahead of legislation and we are currently working on removing remaining traces of non-regulated BFRs and PVCs. We are a leader in global product recovery and recycling. Our products deliver maximum performance per watt. Our catalogs had over 50% post consumer recycled content and we reduced customer waste by redesigning our product packaging.
We also publically report our Greenhouse Gas emissions, lead our industry in operational efficiency, are committed to carbon neutrality and have recently announced that our corporate offices in Round Rock, Texas will be supported by 100% renewable energy. Dell also reports on our waste that is being recycled, reused and landfilled. In fact, we currently recycle over 94% of our own waste from manufacturing with public a goal to avoid 99% by 2012.
In fiscal 2008, we launched ReGeneration.org, a global community of people who are concerned about the environment. This site provides a place to network and learn about ways to reduce your impact on the environment. We invite you to join the ReGeneration!
The leadership for initiatives like these start from the top at Dell. We have a Sustainability Council that includes Michael as well as representation from Finance, Legal, Procurement, Marketing, Sales, Investor Relations, HR, Engineering and other groups. The Sustainability Councils reports progress and results to the Governance and Nominating Committee of the Board of Directors, who in turn, share their council. This direct engagement enables progress across all areas of sustainable business practices.
These are a small portion of achievements we have covered in our Sustainability report. I encourage you to read our 2007 Sustainability report for more details and look for our 2008 Sustainability report coming in Q2. We look forward to your comments, and we hope this becomes fruitful dialogue.