Technology is all around us. If we think about it, our lives are in our numerous devices – be it our hobbies, goals or aspirations – that is why we aim to connect directly to people’s passions by showcasing how our products power those passions. It’s not about technology; it’s about what you do with it. And we’ve worked hard to make it so people can do more.
With this understanding of our customers’, we have recently initiated a multi-million dollar campaign – “MORE YOU”. And enabling the More You spirit is Dell’s Gen Y brand – Dell Inspiron. This consumer-facing campaign is the extension of Dell’s overarching brand line “Power to do more”.
In fact, More You isn't just a campaign. It is an ideal that has to be woven through everything that our consumers see, touch and feel from our brand. More You is about where our customers have been, and where they're going. At Dell, we believe that technology is not the story, in fact, it makes the story possible.
"More You" is aimed at personalizing technology. Rather than focusing on the specifications of products, the campaign encourages consumers to think about features and how they can be used. More You campaign lays emphasis on what technology can do for consumers – self-expression, technology, style. We’re evolving our product portfolio to reflect these needs. Over the next few weeks you will be seeing more from us as we spread the word and continue to empower people’s passions with the power to do more.
Our brand promise reflects in our Corporate brand tag line ‘Power to do more’. Adding to that promise, we have launched the brand new consumer-facing ‘More You’ campaign in India.
Be part of this great journey. Follow ‘More You’ on twitter at #MoreYou and on facebook at https://www.facebook.com/dellindia?sk=app_111814725610636.
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