Storage

This year's Storage Networking World (SNW) is coming up fast -- October 12-15, 2009.  Dell Storage is participating in 3 excellent Hands On Labs, which you can register for here.  So while hanging out in Phoenix, stop by and get some quality time in with our DL2000, EqualLogic, and MD3000i.  I've listed the theme, abstract, and our labs below:

IP SAN Solutions
In organization of all sizes, Internet (IP) Storage Area Networks (SANs) are increasingly becoming a networked storage solution for business critical IT environments. This Lab guides students through the steps required to quickly setup and configure an IP SAN. Upon completion, attendees will better understand IP based SAN technology, associated strategies, storage system capabilities, and usage of IP Storage solutions.
In detail, students will learn how to setup and configure a iSCSI SAN in a choice of Windows or Linux environments. Students will also learn how to setup and configure a network boot environment using a Windows iSCSI initiator, how to attach to an iSCSI LUN/volume from a virtual host server, and preserve/restore data using snapshot technology.

• Dell EqualLogic PS Series
• Dell PowerVault MD3000i

Storage Virtualization
With ever more focus on ROI and TCO, there is heightened interest in storage virtualization. This Lab guides students through the steps required to establish a virtualized storage environment. Upon completion, students will have a good basic understanding of how to set up and configure a virtualized block storage environment with fault-tolerant protection.
Exercises will include basic provisioning, data migration, volume expansion, and data protection. Students will understand how to set up and take advantage of advanced virtualization features in a storage environment, including dynamic expansion and allocation of resources, replication, data migration, and data protection.

• Dell EqualLogic PS Series

Data Deduplication
With today’s pressure on organizations' storage infrastructure, deduplicating data offers a solution to reduce the physical disk footprint and required bandwidth. This lab guides students through exercises that illustrate how organizations store data - first for backup and disaster recovery, and now across the entire storage ecosystem - using data deduplication technology. Upon completion, students will better understand the powerful cost savings this new technology can offer as a way to augment traditional data protection methodologies.

• Dell PowerVault DL2000 with CommVault

Back in January, we collaborated with VMware and other storage vendor partners in a multivendor post to make sure iSCSI customers were successful in deploying iSCSI for VMware.  Dell has a close engineering partnership with VMware, as is EMC, to assure integration of storage platforms with vSphere via the vStorage APIs.

There have been some notable changes to VMware's architecture and how it works with iSCSI, so it was important for us to update you on the latest at the Dell TechCenter.

I LOVE coming together for the greater good!

It’s hard to believe that I’ve now been at Dell for almost 10 years. Where did the time go? I think back to my first year at Dell as a fledging server marketing manager, studying RAID groups, redundant-hot-swap whatever every night when I went home, so I wouldn’t get roasted by the hard-core technical sales reps (TSRs). Let’s be clear … they roasted me anyway, but at least it was on my terms. Anyone that knows me knows I thrive on sarcasm and strong personalities. Those guys shaped me into the storage person I am today.

I was part of the Small and Medium Business (SMB) group of Dell back in those days. I loved the emotion involved in that job … entrepreneurs growing their businesses, people in love with their job (not necessarily in love with IT) -- I could relate. After living in that universe for almost three years, it became my foundation. Our performance plans call it Customer Advocacy (or something like that), but it ingrained a passion in me that still surfaces regularly today.

Maybe that’s why I’m all over our new PowerVault NX300 Network-Attached Storage (NAS) platform. It gives me a chance to get back on my SMB soap box and show how we’re addressing their business problems with technology -- like the quick set up, convenient yet advanced file sharing and the ability to reduce duplicate files, do snapshots and replicate files. Dell’s seamless integration of our hardware and Windows Storage Server 2008 make all of this possible.

We announced the NX300 introduction today as part of a larger launch addressing SMBs. It feels good to give back a little efficiency to the folks that essentially started my career.

I never feel like I get enough sleep … fighting to get six to seven solid hours in every night. However, my stresses are NOTHING compared to the noise and pressure IT admins, CIOs and CTOs deal with. Just look at our industry. From what I’ve read and learned so far, it seems Cisco and HP want customers to rip out their current hardware, software and solutions, and start “fresh” with their Unified Computing System (UCS) and BladeSystem Matrix offerings. Correct me if I’m wrong about that, but I still have to ask -- what’s their motivation? Think about it, why would they insist on something so disruptive especially in a time when customers are fighting to thrive with restricted budgets?

The bottom line in my opinion is this: locking your company into an infrastructure means a locked-in revenue stream for the provider and lack of choice and flexibility for you.

This is incredibly frustrating. It shouldn’t be novel to do the right thing for customer FIRST and make money second. Folks are dealing with legacy hardware and limited budgets (in most cases) with an intense desire to virtualize and do something called “the cloud,” whatever that means to them. That’s enough to digest without having to consider that everything they’ve done up to this point might have been a waste of time and money.

Dell thinks there’s another way, a way where you don’t have to eat your own young to thrive and stay competitive.

First, we’re open. We’ve figured out how to get you where you’re going, specifically with virtualization, using most of what you’ve already invested in.

Second, we’re pragmatic. (pause for smirk on overused marketing word) We give you answers to IT problems now, today, just in case you don’t feel like waiting on promises that no one has proven or deployed.

Finally, we’re end-to-end. We already offer first class products at each step of the fully virtualized solution, including servers, storage, networking, desktop and the cloud, instead of specializing in only one part of the data center and trying our hand at new businesses.

This week at VMworld, we announced two new partnerships that strengthen our open, pragmatic and end-to-end approach. Brocade expands its 10-year relationship with the Dell family to provide enhanced leadership of next-generation data center networking with 10/40/100GbE, Security, iSCSI, FCoE and Converged Enhanced DCB Ethernet. These are in addition to our Brocade FC switches.

But we’re covering more than just the networking side of investment protection. We’re also partnering with Scalent Systems to make heterogeneous, virtualized environments portable for easier disaster recovery and higher availability. Now, you’ll no longer have to redefine your physical storage and network connections each time you need to move whole hypervisors, physical applications, workloads or virtual machines (VM). All of this can be done NOW with your existing technologies and future flexibility to purchase and use what you need to customize your infrastructure.

This is just the beginning. Folks like The Register, eWeek and ChannelWeb are already talking, and we’ll hit the streets a few times this fall with more info. In the meantime, ask some hard questions. The next time you find yourself sitting in the big, leather chair being entertained by the “latest and greatest” buzz solution, make sure it doesn’t end up stinging you.

One of the great opportunities about my job is that I get to travel onsite to customer locations, usually capture their story on video video . Earlier this year, I had the experience of traveling to Maine via Boston in the middle of winter - rough for a Texan! With my director, Arlette, in tow, we packed up the car in Boston and drove about 3.5 hours until we arrived in Lewiston, home of Northeast Bank.

The next day we were up bright and early -- and after scraping the ice off the rental car, we were on our way! The Northeast Bank employees were such gracious hosts to have Dell onsite, especially with all our video equipment. After spending the morning with members of the IT department, Greg and Drew, their IT challenges were real to me.

Reducing complexity and enabling employees to do their jobs more efficiently are two of the most important goals of the eight-person IT staff.

“All the regulations that apply to big banks apply to us, and we perform the same due diligence and the same compliance. The major difference is that we don’t have deep pockets. A dollar that we spend has to serve the greater good of the company and the communities we serve,” said Greg Thompson, vide president, Northeast Bank.

By using virtualization technology they were able to virtualize up to 50 servers using PowerEdge 2950 servers. An important part of that value proposition is the virtualized storage that the bank acquired with Dell EqualLogic PS5000XV and PS5000E iSCSI SAN arrays. By refreshing their technology the company saved 25-30 percent of its utility costs for power and cooling and avoided the cost of having to buy another cooling unit for the data center.

It’s a great experience for me to see how technology enables businesses to become more efficient. Despite the cold, this Texan soon realized how gorgeous the winter can be in Maine. Maybe next time, I’ll go when it’s a little warmer!