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Dell PowerEdge Servers Get a Gold Star - EPA Energy Star That Is

Posted by DELL-Matt M |  Posted in Inside Enterprise IT |  Posted on 25 Jun 2009
We’re all familiar with those blue and white Energy Star stickers that show us the average energy uses on our home appliances like refrigerators and clothes driers. Now the U.S. Environmental Protection Agency (EPA) has released Energy Star specification ...more>

We’re all familiar with those blue and white Energy Star stickers that show us the average energy uses on our home appliances like refrigerators and clothes driers. Now the U.S. Environmental Protection Agency (EPA) has released Energy Star specification for servers. The efficiency requirements are a positive step in creating an industry standard to help reduce power consumption.

The focus on energy efficiency isn’t just about being tree-hugger-green, but more about saving green – as in dollars. Limitations on space, power and cooling capacity combined with rising energy costs can give data center managers incredible headaches. IT departments are counted on to maximize compute capacity without expanding their server footprint and to find ways to effectively cool these power-intensive systems—all while working within the boundaries restricted operating budgets.

Dell understands those challenges, so we partnered with the EPA to develop the new energy-efficiency specification for servers. Not only that, but we just released details of its first Dell PowerEdge servers that meet the new Energy Star specifications. In fact, Dell is the first major vendor to certify entire platforms to meet the exact performance per watt requirements with the Dell PowerEdge R610 and R710 server platforms qualifying for the new Energy Star specification.

Our focus on energy efficiency isn’t new and didn’t start with the development of Energy Star specifications. In 2007, Dell introduced Energy Smart to help customers maximize performance per watt for their particular workload and meet operating expense goals. Dell PowerEdge servers with Energy Smart technology include Dell Energy Smart power supplies, Dell Energy Smart system design, Dell Active Power Controller (DAPC), Dell Energy Smart management and high-effi­ciency processors and memory to achieve the highest performance per watt for standards-based servers.

We build PowerEdge servers with a comprehensive, system-wide approach to balancing performance with energy efficiency by focusing on design, measurement, control and reporting for energy-efficient infrastructures that reduce total cost of ownership.

  • Design: The holistic approach follows efficient design principles across electrical, mechanical, and thermal systems and combining them with intelligent component selection.
  • Measurement: Real-time, accurate measurements of performance, power consumption and thermals feed into the Energy Smart control algorithms so the system can make intelligent decisions to help optimize performance-per-watt.
  • Control: The architecture incorporates firmware running on a high performance baseboard management controller embedded in the system to provide an intelligent, centralized control mechanism to help determine performance-per-watt optimizations.
  • Reporting: The architecture incorporates the Dell Management Console powered by Altiris from Symantec provides in-band reporting, while the standard Web Services for Management protocol provides out-of-band reporting to make intelligent performance and efficiency decisions.

I had a chance to catch up with Daniel Bounds, Dell PowerEdge solutions manager and energy efficiency guru, to hear more about the new Energy Star specifications. Here is what he had to say.

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Blade Server Myth #3 – Virtualization

Posted by DELL-Kara K |  Posted in Inside Enterprise IT |  Posted on 11 Dec 2008
On this blog, we've posted a lot on the benefits of virtualization . But, some skepticism still remains in part to the myth that blades are not as powerful as conventional servers, and therefore not a good platform for virtualization. In reality, ...more>

On this blog, we've posted a lot on the benefits of virtualization. But, some skepticism still remains in part to the myth that blades are not as powerful as conventional servers, and therefore not a good platform for virtualization. In reality, Dell offers blade servers designed with virtualization in mind.

When blades were first introduced, they were mostly designed as low-power Web servers in a more dense form factor. They were built with low-speed, single CPU chips. Today, blades are available with all the same options as rack servers, with multiple CPUs, multicore, and lots of memory. They are now the functional clones of rack servers in terms of processors and memory configuration options.

If you are going through consolidation planning… and you have the option of choosing new server hardware, blades today offer the same CPUs, socket counts and memory as rack servers, including chips with virtualization assist.

Click here to read the entire E-Guide from which these posts were taken, and read more about virtualization on InsideIT.

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Blade Server Myth #2 – Power and Cooling

Posted by DELL-Kara K |  Posted in Inside Enterprise IT |  Posted on 8 Dec 2008
In my last post about blade servers, we focused on price, and the TCO savings blades can provide. The E- Guide on Blade Server Trends also tackles the myth that blades require too much power and cooling. Here’s a snippet from that guide: [It’s ...more>

In my last post about blade servers, we focused on price, and the TCO savings blades can provide. The E-Guide on Blade Server Trends also tackles the myth that blades require too much power and cooling. Here’s a snippet from that guide:

[It’s true that] early blade systems generally used more power and cooling, even with lower speed processors and less memory. Today's blades have more efficient power supplies and improved overall thermal design. Many also have sophisticated software to help in managing heat and automating certain actions to address problems, including powering down components as needed when the temperature gets too high.

There is, however, a power and cooling issue with blades in terms of density. Even though one blade uses less than one rack server, since blade systems are designed for high density, the number of blades per footprint can be substantially higher than rack servers. (This is fact is one of their biggest advantages in space savings.) So it's important to pay attention to power and cooling issues from an overall data center planning perspective, and to ensure that you plan appropriately.

So, the benefits of blades won’t go against your business’ green goals. When planning your data center, how do you factor power and cooling factor into the discussion?

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Blade Server Myth #1 – Cost

Posted by DELL-Kara K |  Posted in Inside Enterprise IT |  Posted on 5 Dec 2008
One of the primary ways to simplify IT infrastructure – and save in the process – is through server consolidation . Blade technology is a good way to approach this, but many IT managers are reluctant to take the blade route. There are several ...more>

One of the primary ways to simplify IT infrastructure – and save in the process – is through server consolidation. Blade technology is a good way to approach this, but many IT managers are reluctant to take the blade route. There are several myths about blades that create the impression that blades aren’t the best choice for consolidation. In a recent E-Guide on Blade Server Trends sponsored by Dell and Intel, virtualization expert Barb Goldworm attacked these myths.

Her comments are worth reading:

Because blade systems require an up-front purchase of a blade chassis, one misconception is that blades are a more expensive solution than rack servers. In fact, if you are only implementing one or two servers in a single location, this is true. However, if you are implementing four, five or more servers, the total cost per server can actually be lower, because of the shared components within the blade chassis. Just calculating the numbers on hardware alone (without counting other savings such as power, cabling, and management), the costs for a blade server can be lower than a comparable rack server.

One blade customer did a very basic comparison using Dell blades, calculating the cost per server based on the blade cost plus 1/10 of the chassis cost. He estimates the blades saved him 20% over comparable rack servers. While these numbers vary by vendor and configuration, the bottom line is that unless the chassis is mostly empty, blades cost less.

Stay tuned to the blog next week for myth #2.

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Q&A with Kris Fitzgerald - Simplify IT

Posted by jj_davis |  Posted in Inside Enterprise IT |  Posted on 21 Oct 2008
To build on the advice Dell’s CIO and IT leaders shared with Michael as part of his post last Friday, I sat down with a former IT Executive who now runs Dell’s IT Simplification consulting practice. Here’s what Kris Fitzgerald had to ...more>

To build on the advice Dell’s CIO and IT leaders shared with Michael as part of his post last Friday, I sat down with a former IT Executive who now runs Dell’s IT Simplification consulting practice. Here’s what Kris Fitzgerald had to say.

As a former IT Executive, anything else you would add to the list of how CIOs are responding in today’s economic climate?

As a CIO, you must always continue to look at items that enhance business value. Lowering costs and improving agility improves the company. In today’s world, IT is no longer just a cost center, it should be a key business enabler, creating strategic advantage for the organization. This is especially critical in trying economic times.

Is there a best way to prioritize IT projects, or is it really based on the business and its needs?

Prioritization is always linked to key business drivers. If, based on the economy, the priority is cost savings, then look at these areas first, even if this means slowing projects that would grow the business. Within that, you should prioritize projects that have a proven ROI. We can help customers understand which projects have been successful in other organizations and are more likely to deliver the returns they want, de-prioritizing projects that have historically been more challenging for others. But not all businesses have cost saving as their No.1 priority (even though it is usually in the top three). Some businesses may utilize these times to make acquisitions. As such, there may be other key IT projects to consider (for example, a focus on integrating and consolidating systems).

Consulting sounds expensive and possibly, something that might get cut first in trying times. How does a company justify the upfront spend?

Consulting, without measurable objectives or targets, can be unproductive and expensive. Consulting needs to be an accelerant, with a clear value assigned – that matches the priorities of the company concerned. 

When it comes to justifying upfront spend, we need to ask the CFO would he spend $200,000 to save $1,000,000? Over a 6 month period or over 2 years? The key is the length of time to realize the benefits. Typically, if the projects are self funding within a 12 month period, companies find a way to embark on these projects. If pay-back is two years or more, you might not want to start the project now. For example, server consolidation can quickly optimize budget for server costs as well as immediate savings in power and cooling.

Does consulting always require new product or services purchases?

No. Each consulting project must stand on its own, delivering distinct value to the customer. For example, one key program offered by Dell today is IT Simplification. This program looks at ALL areas of the customer enterprise, from the desktop to the data center, to identify opportunities for savings and improvements in speed of IT delivery. The outcome from the assessment does not include any hardware recommendations, but provides customers with a “blueprint” of actionable projects to improve the way they provision and manage their IT environment.

What is the average cost of IT Simplification consulting?

The approximate cost is $50K to $200K dependent on customer objectives and project scope. As an output to these assessments, we typicallyidentify 5x to 10x of this cost in annual savings for the customer.

What are customers saying about the insight your team provides?

In working with a large university, the CIO said that after partnering with Dell for the IT simplification assessment we knew more about their IT than they did, and have become one of their key strategic partners, enabling them to grow in the future. In doing this for another large commercial customer, we helped prioritize projects and started several key IT projects critical to their organization’s ability to provide a higher level of service to their enterprise.

So tell me more about the kind of people you have on the team?

All the IT Simplification assessments are delivered by seasoned IT executives with an average of 30 years of IT operating experience. These executives are not consultants by background, but operational experts with a strong drive and passion to help customers improve their IT operations.

What size businesses do you serve?

Typically, companies with 1,000 to 20,000 employees. There are always exceptions to the rule – for example, smaller companies where technology is their primary business. Also, younger companies, even large ones, may not need these services because they’ve been doing it right from the start. Most of our customers have been in business for 10 years or more. We recommend contacting Dell to see how the IT Simplification program might apply to you.

Is there a No.1 thing a company can do to simplify and save with IT now?

First, stop doing things that are unnecessary. Some complexity is valid and may create competitive differentiation, but unnecessary complexity is just a drain on resources. Simplify everything you can. From how you engage with business stakeholders to how you develop applications or acquire and operate your IT. People over time have created processes that might have made sense then, but not now. Consider how you spend your time and identify and eliminate unnecessary tasks and projects and simply what you are doing.

For more information on Dell’s IT Simplification consulting services click here. And stay tuned for a Vlog featuring Kris that will post here and on our Inside IT blog soon.

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