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  • Innovation that matters to our customers matters to us. That's why we've built innovation in three critical areas for customers in our refreshed PowerEdge servers featuring Intel's new 5600 series Westmere processors.

     

    With today's launch of Westmere, our teams were focused on delivering enhanced performance, improved energy efficiency and better virtualization.

     

    Customers can expect system performance increases of up to 69 percent over our previous servers and up to 47 percent greater per-watt efficiency. And in virtualization, the new servers consolidate capacity in virtualized environments up to 33 percent better than earlier servers.

     

    The net benefit to our customers is that they'll be able to run more workloads faster on Dell PowerEdge servers with Intel 5600 series processors, embedded hypervisors and balanced memory architectures.

     

    We've refreshed our entire line of two-socket PowerEdge servers, including two blade servers (M710, M610), four rack servers (R710, R610, R510, R410) and three tower servers (T710, T610, T410).

     

    We're enabling our 11th generation of PowerEdge two-socket servers to use the most advanced and current processing technology on the planet. Before the month is out, our customers will be able to order up to 16 new processor options for 2-socket PowerEdge 11G servers, replacing the previous Nehalem EP processors.

     

    In addition, Intel continues to push the technology envelope to deliver significant processor performance and feature improvements including:

    • 50 percent more cores (up to 6)
    • 50 percent more cache (up to 12M)
    • For customers concerned about security, Intel's Trusted Execution Technology and AES encryption instructions are a nice complement to the 35 other security technologies that we have built into PowerEdge servers.

     

    For more information on Intel's new 5600 series processors click here.

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  • South by Southwest Interactive wasn't the only big industry event that happened last week. At the Game Developers Conference (GDC) 2010 in San Francisco I join a sea of characters, in person and on screen, as we all came together for our annual reunion in the City by the Bay.  Animated is an ideal word for this event with an endless supply of the latest game related sights and sounds to catch our attention.  To add to the spectacle, I see that the Career Pavilion and the Expo itself are housed together in one location this year so the floor is packed.  In case you aren't familiar with the GDC, it is the world's largest professionals-only game industry event and takes place every spring in San Francisco. The GDC attracts more than 17,000 attendees including programmers, artists, producers, game designers, audio professionals, decision-makers and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry.  Game developers and artists who use processor, memory and graphic intensive software are an obvious audience for our high-end mobile and fixed workstations so the GDC is an important venue for Dell to showcase its latest systems and related announcements.

    Speaking of important announcements, we launched the Dell Precision M4500 at the show this week.  This system really pushes the boundaries of performance and mobility and will allow high-tech nomads to experience desktop class performance on the road - a common destination for those developing, animating or showcasing their latest projects and ideas to prospects.  Based on my conversations with attendees and industry software partners, the feedback on the M4500 has been overwhelmingly positive so far.  I heard comments from several artists who can't wait to see how the latest Intel Core i7 Quad Core processor and Nvidia Quadro FX 1800M will boost their power hungry 3D applications like Autodesk's Maya, 3ds Max and Softimage - staples for this industry and Dell Precision certified partners.  

    As the Senior Manager of Strategic Market Development, I manage the relationships with our key ISV, graphics and other partners for Dell Precision. GDC is a great venue for planning, networking and catching up with many of our friends who cater to the digital content creation industry.  In fact, this year we are partnering with some of the industry's most prominent ISVs for marketing and PR activities.  For example, we are the exclusive workstation partner for Autodesk's booth and for their annual VIP event at San Francisco headquarters where they were also showcasing another favorite, the Dell Precision M6500, our latest 17" mobile workstation.  Another industry leader and great partner, Dassault Systemes, have their DCC focused company 3dvia at the event and featured Dell Precision desktop and mobile workstations in their booth to show off their compelling 3D game development and simulation software.  It is also a lot of fun to see and play Billions, the 1st complete game ever built on 3dvia Studio.

    GDC also provides an opportunity to learn about the products our partners, competitors and other key players in the gaming industry are launching this year.  A couple standouts I noticed were the announcements and showcase of ATI Eyefinity Technology for Gaming and the live demos of the latest Autodesk 2011 products which were running continuously in their booth and in Autodesk manned kiosks at other booths around the floor.

    Overall, the show references a clear trend of software and hardware coming together to solve common user pain points and creative gaps.  There is no shortage of the latest in handheld technology in use and in booths indicating the casual gaming market is alive and well.  On the other end of the scale, even though many of us are becoming accustomed to mind blowing in game animation, the video reels and games on display are nothing short of spectacular, and more prevalent than ever.  Motion Capture is quite popular with a whole new set of software, hardware and clothing based tools to support these important workflows.  Art can transcend borders and as usual there is a globally diverse crowd in attendance and the smattering of Macs from the artist types who are pretty easily identified by their interesting fashion sense. But clearly the majority of the software and hardware partner booths are PC and Windows 7 based and there are a large number of Dell workstations being used to demo - which is great affirmation from the people who truly know what it takes to power complex software.  Perhaps most encouraging is seeing a turn-out and upbeat atmosphere to match the incredible technology shown.  Of course with this crew they tend to feed each other.

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  • IBM announced three new servers this week under the family name ‘eX5’.  This announcement was IBM’s thinly veiled effort to get in front of Dell and HP in the introduction of the latest generation of technology from Intel, Nehalem EX.  Since all vendors are under an embargo as it relates to the introduction of these processors through March 30, IBM focused on their hardware architecture and never specifically mentions the new Intel chips.

    No pricing, performance specifications, or availability was included in the announcement. 

    These new servers stay the course that IBM originally plotted for their X Architecture products; proprietary implementations of industry standard technology designed to lock in customers.  IBM proudly proclaims they spent $800 million developing these new servers!  Someone has to pay for that development effort – IBM customers.  Let’s break this down.

    Proprietary implementation of Intel’s processors — The X Architecture has always included a proprietary, IBM only, CPU implementation.  IBM claims this is a ‘value add’ and significantly increases the performance of their platforms.  When analyzed this proprietary implementation provides a marginal performance boost at best, hardly offset by the cost of customer lock-in.

    Proprietary memory architectures — IBM has created proprietary memory modules that allow the IBM server to host more memory than was intended by Intel.  Their claim is that customers can run larger databases, more VMs and bigger VMs on fewer servers.  Again, these claims aren’t backed up by any specific facts or test results in IBM’s announcement.  We’ve seen this before from IBM and Cisco.  These memory subsystems substantially drive up cost, power and cooling requirements and complexity.  Additionally, straying from the Intel architecture raises long term questions of compatibility, performance and reliability.  Paul McDougall of Information Week highlights some of these concerns in his blog post yesterday “I find that typically if the memory requirements grow, so have the overall system requirements. Even if you could swap the CPUs as well, would you not want new power supplies, faster bus, etc...”  So, more memory (above and beyond what Intel intended in designing the chip) doesn’t necessarily mean better anything.

    IBM’s approach is to provide more memory density on these servers but it comes at a reduced overall computing performance. This doesn’t result in a balanced architecture.  We just don’t purchase a server for just memory but overall performance, value, etc. Plus, IBM will need to recoup their $800 million investment which customers will be on the hook for.

    What’s Dell’s response?  We will launch industry standard, non-proprietary server platforms based on Intel’s Nehalem EX processors very soon.  Our solutions will help drive down cost and complexity, while delivering industry-leading performance, thermals and availability.  Our adherence to standards remains a critical component of driving down TCO and delivering the Efficient Enterprise to our customers.  Stay tuned for the launch!

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  • My favorite cosmonaut-coder Mark Shuttleworth stopped by our offices this morning for a visit.  Mark is the founder of both the Linux distribution Ubuntu and its commercial sponsor Canonical.   Mark and I sat down in the lobby and caught up.  Here is a short interview we recorded.

     

    Some of the topics Mark tackles:

    • Where Canonical is currently working with Dell
    • Ubuntu Enterprise Cloud (to build your “own little EC2″)  and how its doing
    • Passing the CEO mantle to Jane Silber in March
    • The 10.4 Ubuntu release Lucid Lynx and what to expect: a strong cloud focus on the enterprise side and a lot of shiny new bling on the desktop as well as making the desktop “social” (e.g. Tweet straight from your desktop)
    • What Ubuntu is doing in the Netbook space
    • What excites Mark the most in technology today and why cloud is like HTTP in the early 90’s

    Pau for now…

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  • InfoWorld published a review of three competitive 2-processor, 2-socket servers, including the Dell PowerEdge R710. These do-it-all stalwart servers make up the bulk of mainstream IT computational engines because of their versatility, reliability and affordability.

    Because this class of server is called upon to perform a myriad of functions, from virtualization, to database workloads, to application hosting, to networking infrastructure, to mail serving, to web, InfoWorld conducted a series of benchmarks to test performance, expandability, energy efficiency, serviceability and value. Dell scored at the top in all but one category (one server used a less expensive processor) and came out on top in the overall score (see chart below). This is a great follow up review to the virtualization InfoWorld review: “Dells virtualization servers surge ahead” conducted earlier this year.

    One area where the PowerEdge R710 had a big advantage was in energy efficiency. This Energy Star certified server “sipped power when running at 0 percent load (but not hibernating), roughly 63 percent of the HP DL380's consumption -- a substantial difference.”

    We are pleased with these results and what they mean for our customers who rely on the PowerEdge R710 as the cornerstone of their data center.

    infoworld-review-dell-hp-and-lenovo-rack-servers Test Center Scorecard

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