Simplify & Save

Data deduplication is a topic being asked about by our customers, and being discussed in the media, more and more. Would you like to know Dell’s take on it?

In the video below, Darren Thomas, vice president and general manager of Dell's storage business, discusses Dell’s view on the future of this technology and what we are doing to help deliver solutions to meet your data management needs. (If you'd like to download the slides in this video, they are available on Dell's Slideshare account here.)

We are announcing enhancements to our deduplication portfolio, both in services to help you understand holistically how you might benefit from de-duplication, as well as in products that help address your storage challenges. That's the conversation should be about -- how you can best solve your problems related to data growth, protection and access.

Dell views deduplication as a feature of storage, one that may help you optimize your investments in data management. However, it's not the only one to accomplish this goal. Our view is that deduplication it is not, by itself, a solution.

Deduplication can be implemented in different ways, whether through dedicated appliances or through integration into existing areas, such as in backup software.

Dell's view is that an integrated approach -- a feature of your software -- provides the greatest benefits to you. In this way, deduplication becomes ubiquitous across many aspects of the data path, from applications through operating systems and backup, where it is focused today. We are helping to drive this evolution.

Before you can decide which approach to take to optimize your storage, though, you need to understand your unique needs and environment. Dell deduplication services can help. Our services teams can assess your needs, provide recommendations and implement solutions, whatever they may be – instead of just figuring out how to make a single approach work.

For more information on deduplication, I'd encourage you to take a look at www.dell.com/deduplication.

And if you have a more technical focus or appetite, I invite you to join us next week at Dell TechCenter for a live chat on this topic.

As server virtualization gains traction in the data center, a new form of virtualization is starting to make headway on the desktop: client virtualization. At Dell, we use the term Dell Flexible Computing to refer to our family of desktop virtualization solutions. The big idea behind all of them is that they can simplify day-to-day client management tasks such as the deployment, patching, and migration of images, applications, and data. They can also simplify tasks related to security, regulatory compliance, and recovery, which are becoming more and more complicated, as workers employ more and more different client devices to remotely access the network.

Because Dell Flexible Computing simplifies desktop operations, it reduces costs. For example, the Dell Virtual Remote Desktop solution can cut those costs by an average of 40 percent, and pay for itself within six months.

We’ve also simplified the process of learning about this exciting new technology. For starters, visit our Inside IT blog to view a five-part education series for beginners. Or, for more detail, check out the recent article in ”Flexible Computing: Advancing End-User Productivity with Centralized Control” in the November issue of Dell Power Solutions.

There have been several recent posts in this blog about the new viability of blade servers for virtualization.

Dell believes that virtualization should be simple, so we’ve designed our systems from the ground up for virtualization performance. We specifically designed our PowerEdge servers to take advantage of the virtualization features AMD has built into its chips, like the new Quad Core AMD Opteron processor, code-named Shanghai. That close collaboration has paid off with record-breaking virtualization performance for the PowerEdge R905, R805, M905 and M805, plus a design that simplifies virtualization for our customers. Check out our VMmark Scores – PowerEdge with AMD holds no. 1 spots for two- and four-socket systems!

The point is, “Simplify and Save” isn’t just a slogan here at Dell. We’re deeply involved with technology – down to the chip level – to make it a reality.

Here’s a link where you can find more information on our new PowerEdge servers and blades. You can check out details on AMD’s new processor here.

Storage area networks (SANs) have greatly simplified the management of storage resources. By creating a centralized storage pool that can be allocated as needed, SANs have enabled many organizations to reduce both management and capital costs. Now, an approach has emerged to take SANs to the next level, with further simplification and savings. It's called thin provisioning.

Thin provisioning helps IT departments attack the fundamental problem of storage under-utilization. In many businesses, a significant portion of purchased storage is not in active use, although it is kept constantly available -- taking up real estate in the data center, consuming power, and increasing the load on data center cooling equipment. In addition to wasting opex dollars, there is a capex penalty to this approach. By buying storage capacity "too soon," IT organizations fail to benefit from the constantly falling cost per GB that each new generation of storage technology provides.

In essence, thin provisioning changes the process of allocating space on a SAN so that physical storage resources are only committed to a volume when data is actually written to it, eliminating significant waste.

Currently, to allocate space on a SAN, an IT administrator defines a logical volume and makes it available to a server. The SAN controller then responds by reserving physical space on the array of disk drives that it manages. Every byte of storage determined by the volume size is backed up with a physical location, whether it is used or not.

With this approach, unused space is effectively wasted, because it cannot be reclaimed for other volumes or applications. With thin provisioning, this space is available, because each volume claims physical resources only when needed. Furthermore, the allocation process is automated, so that administrators don't have to spend extra time.

The net result is that IT organizations can come much closer to the goal of purchasing storage when it's actually needed, while reducing the complexity of the administration process.

You can find more detail in my recently published article in Dell Power Solutions.

Global economic challenges are unquestionably putting increased pressure on corporate revenues – and that includes IT budgets. Analysts from Gartner, Forrester and IDC are predicting anywhere from a 2% to 4% average decline in those budgets, and economic reality may bring far deeper cuts. If you’re running an IT organization, you’re in for some tough decisions. Faced with budget challenges, do you cut uniformly across the board, or make more strategic choices?

Since the fundamental function of IT is to support the business, most CIOs will protect their “run the business” spend first. This means keeping the lights on and funding those programs that are most critical to the business. Typically, that’s the maintenance of existing applications.

But the money to protect those programs has to come from somewhere else – and the usual victims of a declining IT budget are innovation spend and infrastructure refresh. That’s because businesses are more tolerant of giving up planned features and functions than they are of losing current ones, and deferring new or refreshed infrastructure until later – often much later. The result? Dangerous stagnation in your IT capability, not just in terms of business functionality, but also in terms of IT efficiency and raw compute capacity.

Dell believes there is a better way: Simplify and save with a “smart refresh” of your infrastructure. Rather than sacrificing innovation and the latest technology in favor of short-term budget relief, you can make smart investments in your IT infrastructure that can quickly free as much as 8X your initial capital investment. For example, if your data center is currently on a five-year refresh cycle (pretty typical in the industry), then accelerating to a two-year refresh cycle generates some pretty surprising benefits. After two years, you'll see raw performance per watt across the data center that's 1,200% higher than you have today – allowing you to reduce physical servers through virtualization and consolidation by more than 80%. And 80% fewer servers means you'll save at least 80% (and probably more) on power and cooling costs in your data center. The net result? A complete refresh of your data center that literally pays for itself.

And if you're wondering if this strategy works in the real world, just ask Dell's internal IT organization. Just a couple of years ago, Dell itself was on the cusp of investing hundreds of millions of dollars in new data centers around the globe because we had maxed out our capacity. But by making strategic investments in the latest servers and storage – instead of in buildings – we were able to significantly reduce the physical footprint of our infrastructure while still adding capacity. And we continue to grow without having to add a single new data center.

Actually, the potential savings go far beyond the data center. By taking advantage of the latest client technologies, coupled with Dell’s unique managed-services capabilities, you can take as much as 90% out of the lifetime TCO of each client system you own. Done properly, you might even see an ROI period as short as 12-18 months, meaning that you’ll accrue savings that will actually exceed the depreciation stream on your capital investment.

The bottom line, quite literally, is that taking the “obvious” strategy of protecting your application space at the expense of infrastructure is probably not the best choice. In fact, if you protect your infrastructure investments and spend those dollars smartly to simplify your IT and drive real savings, you can free up all the dollars you need to maintain your current investment in business functionality – and it’s likely that you’ll have money left over to deliver true innovation for your business.