Why mesh 2007 Rocked

re: Why mesh 2007 Rocked

Mark Evans — Tue, 05 Jun 2007 20:40:41 GMT

Lionel,

Thaks for joining us at mesh. I enjoyed meeting and talking with you about how Dell is using social media.

cheers, Mark

re: Why mesh 2007 Rocked

David Peralty — Tue, 05 Jun 2007 01:41:22 GMT

Like others here, I agree that you were one of the biggest highlights of the Mesh experience for me. I am glad you came, and I hope to see you there again next year. The work that you and the company you work for have done in the market place is absolutely amazing, and how quickly the Dell brand is changing in the consumer mind, also blows me away.

You are all to be commended for the work that you have done, and my only criticism is that next time, make sure you can stay longer. :)

Thanks again,

David Peralty

Bloggy Network

re: Why mesh 2007 Rocked

Tari Akpodiete — Mon, 04 Jun 2007 23:22:36 GMT

Greetings Lionel:

It was great listening to your experiences at Dell, especially the Ubuntu ones lately, and then meeting you afterwards.I've sent you an email under separate cover with regard to that other matter. .

Kind Regards.

re: Why mesh 2007 Rocked

David H. Deans — Mon, 04 Jun 2007 19:18:03 GMT

Lionel,

I'm curious, did you hear about any meaningful examples of where companies are truly collaborating with their customers? The term collaboration is used at lot, but it rarely has any substantive meaning -- I see this as the three phases of market development, as follows:

First phase -- company Marcom pushes messages to the marketplace, and doesn't anticipate or want a response from customers (the monologue phase).

Second phase -- an enlightened Marcom team opens the two-way channel and encourages a dialogue (the engagement phase). However, all decisions about are still made in isolation, and the customer is merely told the outcome.

Third phase -- the transition has organizational implications -- the whole marketing department is now exposed to first-hand customer insights, and collaborates with customers to create a value-added product or service (the co-creator phase). Customer's are active participants, not just spectators that "comment."

re: Why mesh 2007 Rocked

Ian Ketcheson — Mon, 04 Jun 2007 01:50:54 GMT

Lionel, It was great to meet you at Mesh and Third Tuesday. You're doing very interesting work, and I think we all have a lot to learn from yours and Dell's experiences.

Too bad we couldn't get you to Ottawa this time. Hopefully we can make it happen another time in the near future.

Cheers,

Ian

re: Why mesh 2007 Rocked

Stuart MacDonald — Sun, 03 Jun 2007 22:40:09 GMT

Lionel, thanks for the great post. To me, you were one of the "gems" of mesh07 and I am simply tickled to (a) have met you and (b) to have had you at the event.

Consider this a standing offer for future mesh-es to come.

Best,

Stuart MacDonald