re: Emerging countries embrace technology but obstacles remain

Yetunde — Tue, 23 Sep 2008 14:15:36 GMT

I think the companies that will make it through the next 50 years are the ones that recognize that there are 6 billion people in the world and less than a sixth of those are in the western countries where they are most comfortable doing business. Dell has to find a business model that will allow it to service the emerging market countries especially those that have a high population. Focus on BRIC is good, but focus on BRINC (Brail, Russia, India, NIGERIA & China) is smart. Ignoring the country with the largest population in Africa, a high literacy rate & a re-emerging middle class that is young and hungry for the consumer goods will be a misstep for Dell.