Direct2Dell : Around the Globe

Dell Mini 3i Smartphone Now Available Through China Mobile

Lionel_Menchaca — Mon, 23 Nov 2009 06:01:00 GMT

China Mobile today becomes the first carrier in the world to offer Dell's Mini 3i smartphone. In the near term, the Mini 3i will be available through China Mobile's authorized stores by the end of the month. We'll offer the Mini 3i in two color options for customers in China: Red Passion and Oiled Bronze.

L ike I mentioned in my earlier post, it's based on Google's Android OS. The Mini 3i runs on China Mobile's flexible OPhone open source platform that can handle things like e-mail, messaging via IM, MMS and SMS, photo, video and music playback and more.

The Mini 3i is also built to take advantage of China Mobile's Mobile Market. Through it customers can access games and entertainment, customization options like wallpapers, ringtones and widgets or productivity tools for those more interested in business use.

Note: Click on either of these pictures to see a larger version. To see more photos, click through to this set on Flickr.

Regarding hardware, Dell is about flexibility. We’ll continue to look at new technology that is important to customers. As we expand hardware and create new carrier partnerships, feature sets may vary depending on the needs of mobile operators. Don’t expect all Dell smartphones to have the same spec and feature list. Design and technical specs will vary based on the needs of carriers, regional considerations, and what customers want.

That said, here are the specs of the new Dell Mini 3i OPhone:

Display: 3.5" 640x360 widescreen display
Bands/Modes: Quadband GSM/EDGE
Bluetooth
Built-in GPS
Camera: 3 megapixel camera with zoom, auto-focus, flash, video capture and photo-editing capabilities.
Micro SD (up to 32GB)
Connector: MiniUSB
Dimensions: 58.35 x 122 x 11.7
Weight: <105g grams

Hello… Dell’s Getting into the Smartphone Business

Lionel_Menchaca — Fri, 13 Nov 2009 12:00:00 GMT

Today, I get to put the all the rumors to rest—Dell confirmed that we’re entering the smartphone business. These initial Mini 3 smartphones will roll out first in China and Brazil through partnerships with two of the world’s largest mobile operators: China Mobile and Claro.

So, why are we starting in China and Brazil? Besides size (China Mobile has over 500 million subscribers, and Claro serves more than 42 million), we have existing telecom partnerships with them. Back in April, we were the first to embed China Mobile’s technology into our Mini 10 netbook. And if you’ve been watching, you know Dell has agreements with lots of other providers like Vodafone in Europe, Australia and New Zealand. We’ve partnered with AT&T and Verizon in the United States to offer mobile broadband on different products, and we have agreements with other carriers in Asia.

Here's a picture of Michael Dell and João Cox, President of Claro, showing off the Mini 3 smartphone:

Our entry into the smartphone market is a way to extend the power of the Internet beyond netbooks, laptops and desktops into smaller products. Lots of options there.

The other thing can confirm is that the Mini 3 smartphones run Google’s Android platform. I’m pumped like a lot of others out there about where Android is heading. With Android, we’re designing these initial Mini 3 phones to provide power, flexibility and customization to both our customers and to carriers around the world.

I’ll let others blog about the details of the upcoming Mini 3 smartphones and Dell’s broader mobile strategy here on Direct2Dell soon. To see the first official pictures, take a look at the Mini 3 set on our Flickr page.

Dell's Inspiron Zino HD: The Little Box That Could

Lionel_Menchaca — Thu, 12 Nov 2009 14:00:00 GMT

Those of you who read Direct2Dell pretty regularly know that I love to use PCs for their multimedia capabilities. Advancements in hardware performance and on the OS side have made it possible to enjoy HD-quality stuff throughout the house. Now, we're bringing that capability to customers worldwide into a small form factor with the Inspiron Zino HD. Next to the Studio Hybrid, it's the smallest PC form factor we've introduced in our history. It also brings a lot of the power efficiency of the Studio Hybrid and offers better performance.

Small form factors themselves are nothing new. But with the Inspiron Zino HD, we've worked to make a desktop that balances performance, size and price. In my view, this is the closest we've come to balancing all three in my 15 years here at Dell.

Update: I saw folks like Crave's Rich Brown were curious about performance Blu-ray performance. I'll work to pull together some details about CPU/ GPU performance on this little thing early next week. In the meantime, Jay Taylor has a pretty thorough review over at the AMD at Home Blog.

We offer a slew of color and design options: Flamingo Pink, Formula Red, Tangerine Orange, Plum Purple, True Blue, and Spring Green and Piano Black. Beyond that, we'll also offer Dell Design Studio-inspired designs as well. Take a look at this set on Dell's Flickr page if you want to see more.

The Inspiron Zino HD kicks things into high gear by adding more powerful processor (see image below) and graphic card options. It comes standard with an integrated version of AMD's Radeon HD 3200 solution, but customers who want the best HD experience should opt for upgrading to the discrete version of the ATI Mobility Radeon 4330.

The Zino HD also offers more expandability options--including DDR3 800MHz DDR2 RAM up to 8GB, an internal hard drive options up to 1TB. It also adds more external expandability through two E-SATA ports. Inspiron Zino HD customers can opt for an internal Blu-ray drive and can output it directly to an HDTV in the living room or elsewhere through HDMI. The Zinio HD can be ordered with two internal Wi-Fi network card options: the Dell 1397 card for 802.11b/g or the Dell 1520 card for 802.11b/g, and dual-band 802.11n. A 4-in-1 media card reader and integrated Gigabit Ethernet are both standard. Click on the image below to see a better view on the ports on the Inspiron Zino HD.

When outfitted with an upgraded processor the discrete graphics card option. the Zino HD is built for HD streaming. Streaming Netflix? Check. Watching Blu-ray movies in 1080p? Check. Besides that, this little box makes an awesome Windows 7 Media Center hub. We offer the Inspiron Zino HD with Vista Home Basic as the base operating system. But for anyone looking to use it as a Media Center Hub, I highly recommend upgrading to Windows 7 Home Premium or Ultimate. If you watched video of Microsoft's Windows 7 launch event in New York might have caught the demo. Windows 7 is a media streaming beast.

Bottom line, if you're needing a small PC that can handle everything from the basics up through some pretty sophisticated HTPC kind of stuff, the I think the Inspiron Zino and the Zino HD are definitely worth a look.

Latitude XT2 XFR: The World’s Thinnest Rugged, Convertible Tablet PC

DELL-Troy W — Tue, 27 Oct 2009 13:00:00 GMT

From the FCC to you, today, we introduced another product in our rugged line-up.

The Latitude XT2 XFR is the industry's smallest 12.1-inch rugged convertible tablet PC and is the first with a multi-touch display. It's designed for demanding environments and meets the needs of our customers in the military, police, border patrol, field service organizations, first responders and government field case workers.

How do we know it meets their needs? Earlier this year we made it a priority to work with customers across each vertical segment in our Global Public business to create purpose-built technology solutions. The XT2 XFR continues this commitment and is another example of an industry-first product that was developed based on customer feedback. It can be mounted into first-responder vehicles or easily carried by field-service and industrial-manufacturing workforces to perform in tough environments.

The Latitude XT2 XFR adds to Dell's Rugged Mobility Solution offering that includes the fully rugged Latitude E6400 XFR that Patrick blogged about earlier this year and the semi-rugged Latitude E6400 ATG laptops we brought to market in 2007. It is available with a range of accessories and services that include mobile rugged docking and mounting solutions with mobile broadband pass-through, as well as end-to-end services.

We understand that reducing total cost of ownership is a priority for larger organizations, that's why we are committed to providing our customers with long lifecycles, stable image, tools and service offerings to simplify IT management, so they can focus on their mission. The XT2 XFR continues this tradition.

To see more Latitude XT2 XFR images, click on this Flickr set. See below for an overview video and a short video that shows the kinds of tests we do on the Latitude XT2 XFR and all of our ruggedized products.

(Please visit the site to view this media)

Dell and Breast Cancer Awareness Month

Erin Nelson — Fri, 23 Oct 2009 19:15:00 GMT

As many of you know, October is Breast Cancer Awareness Month. Reminders of this important cause are showing up in a variety of venues, ranging from pink-ribbon wrapped airliners to pink cleats decorating the feet of one of the NFL's most prolific quarterbacks (whose wife is a breast cancer survivor). For many of us, the reminders are closer to home - like being recruited to participate in the local Race for the Cure, or, the closest of all, hearing that someone you know has been diagnosed with breast cancer.

The facts are both scary and positive. Breast cancer is the leading cause of death in women ages 45 to 55, however with advancements in screenings, diagnosis and treatment, the death rate has declined 20 percent over the last 10 years. These advancements have been accelerated with the support of organizations like the Susan G Komen for the Cure, and Dell is proud to be a part of this effort.

Earlier this year, Dell teamed with Susan G. Komen for the Cure in the fight against breast cancer, pledging a $5.00 donation with the purchase of any "Promise Pink" PC or Inspiron Mini, and a minimum donation of $250,000 for 2009. Pairing one of our most popular colors with a cause that people are passionate about has paid off. I am delighted to share that in eight months we have not only achieved our minimum donation goal, but have actually doubled it, generating more than $600,000.

Since our initial announcement in February, we have expanded the number of choices a customer can choose from - we now offer Promise Pink on 10 PCs including, the Inspiron Mini 10 and Mini 10v, Inspiron 11z, 14, 15 and 17 laptops, Studio 15 and 17 laptops, the Inspiron 537s and 546 desktops.Take a look at www.dell.com/pink to see all of them.

What's really inspiring is that this program resonates not only with Dell customers, but with Dell employees, like April Steinmetz based in Round Rock, Texas, who recently shared the following:

"Not only is this particular charity a huge hit for most companies and events to sponsor, but it also means a lot to me. Sadly, one of my family members has been affected by this disease and if I am not careful I could be too. Knowledge is power, and our company has the power to give to the cause and advertise its purpose while providing great products to customers."

And Sarah Childree, a sales consultant based in Nashville:

"Dell's partnership with the Susan G. Komen Foundation is something I feel very passionate about. Dell donates $5 dollars to this foundation to fund continuing research for breast cancer every time someone buys the "Promise Pink" color on a system. I really enjoy helping others in general, and by selling the color "Promise Pink" we can do just that and maintain our impact on the fight against breast cancer."

Finally, I'd like take this opportunity to thank the hundreds of other Dell employees and to everyone outside the company for making a difference by giving their time, energy and donations to the upcoming Komen Austin Race for the Cure.

Remember, one person can make a difference in the fight against breast cancer. Susan G. Komen for the Cure was founded by one sister making a promise to another sister. Dell is proud to be a part of this worthwhile effort! Our promise of a world without breast cancer does not just rest in the hands of Susan G. Komen for the Cure. It is up to all of us, employees, customers, and the community of survivors and co-survivors, to stand united until the promise is fulfilled and the cures are found.

Dell Launches Student Photography Contest – Where do you like to learn?

kerry_bridge — Thu, 15 Oct 2009 15:20:00 GMT

Today, we’re kicking off a children’s photography competition, called “Where Do You Like to Learn”, that celebrates the digitally connected world we live in. Not only will the winning student’s school receive a Dell tablet PC and projector for the classroom, the child will receive a Latitude 2100 notebook.

(Please visit the site to view this media)

Entering is as easy as 1-2-3

Visit this blog post on Edu4U for the full contest rules and email your photograph(s) to edu4u@dell.com. You may enter up to four photos in the contest.
You can follow progress of the contest online at;

-- Direc2Dell’s Education page;

-- Flickr group at http://www.flickr.com/groups/delleducation; and

-- Twitter at www.twitter.com/edu4u.

On November 20, check back at Edu4U to see the top 10 finalists and vote! And every member of the Edu4U community can have one vote and be entered into a prize draw for a chance to win a Dell Latitude 2100 netbook. Winners will be announced on December 5.

Please pass this on to your local school or any students who you feel would be interested in this contest. We want you to show us where you like to learn!

Dell's Latest Corporate Desktop: The OptiPlex 780

DELL-John R — Tue, 29 Sep 2009 17:15:00 GMT

Sometimes being dependable, steady and unassuming may not always work to your advantage, especially on days like today when we're introducing products like the Latitude Z. The same I think holds true for commercial desktop technology. In recent years, desktop PCs have been much maligned being labeled as boring, passé and even antiquated. I couldn't disagree more, based on recent conversations with colleagues and customers, I've found that desktop systems will continue to play a vital role as the client backbone to most Fortune 500 companies.

Today, our OptiPlex line is the best selling commercial desktop in the world, according to IDC. As customer needs change and evolve, we've taken a good thing and made it better. How?

Well, the OptiPlex 780 gives IT managers streamlined remote systems management capabilities through Intel vPro technology. This technology provides a great way of "future proofing" an IT investment because it enables desktop virtualization, which is still in its infancy. At the same time, the OptiPlex 780 is engineered to keep downtime at a minimum when performing the four most common desktop service tasks: replacing hard drives, replacing power supplies, adding memory, and adding PCI(e) cards.

At the end of the day, IT managers and users want a versatile mainstream desktop solution that won't break the bank. The OptiPlex 780 delivers just that-delivering performance, efficiency and dependability. Systems like the OptiPlex 780 may not ever get noticed for being sleek but it is one of the few things that will keep working and plodding on without interruption.

Though they're not as exciting as the images of the Alienware ALX or the Latitude Z, you can see more pictures of it in our OptiPlex 780 Flickr set.

Drum-roll please…… Dell Introduces the World’s Thinnest, Lightest 16-Inch Laptop, The Latitude Z

DELL-Jeremy B — Tue, 29 Sep 2009 04:06:00 GMT

I’m writing this post from San Francisco where we’ve just finished up briefing reporters and bloggers on one of the coolest laptops Dell has ever introduced. And guess what – it’s designed for corporate customers and it’s called the Dell Latitude Z.

Yes, that’s right, while my consumer colleagues are typically all giddy with their latest gadgets, I get to brief the world on a laptop that just about every single design-savvy individual will want but one that your IT department will like as well. A system that is predictable, easy to manage. And now I am the one doing a little jig of excitement because this laptop is very cool.

Of course, there’s been some rumor and speculation about this new system for some time. Robert Scoble got an early peek at it (suggesting he would be throwing away his Mac when it comes out), there’s been some chatter on it over at Notebook Review’s Forum and, as always, our friends at Engadget and Gizmodo couldn’t pass up talking about it. Some secrets are hard to keep.

Before I share more details on the “Z,” let me give you some background on our overall commercial client strategy and how this fits in:

Stability in our core, mainstream family of products. For example, Latitude E-Family laptops and OptiPlex desktops, with virtues grounded in commonality, image stability and extended lifecycles;
Choice in innovative, purpose-engineered products designed for specific usage needs. like our Latitude E6400 XFR fully rugged laptop, Latitude 2100 education netbook and even our massively scalable Dell Precision workstations; and finally,
Efficiency in flexible computing solutions that simplify management, speed up deployment, secure information from data center to desktop and reduce TCO.

With this in mind, we set out to develop another product that falls into our strategy. For many of our customers, their “personal brand” is critical to their success -- entrepreneurs, sales staff, executives, creative agencies, thought leaders and policy makers in higher education, and attorneys, to name just a few. We set out to bring together super svelte design with breakthrough features in a laptop that your IT department will support and manage.

The result: the Latitude Z600 – the thinnest, lightest 16-inch notebook in the world. The design isn’t the only advanced feature -- we’ve gone beyond to introduce several industry firsts such as wireless docking and inductive charging. We're also introducing Latitude ON, a hardware-based feature that allows you the full power of your laptop with the flexibility of your smartphone.

Latitude ON is essentially a motherboard within a motherboard where a separate processor and OS boot into Latitude ON “mode” to provide instant, interactive access to email, contacts, calendar and the Web. And, it hooks into Microsoft Exchange, IMAP, POP and Novell GroupWise email, while delivering battery life that lasts for days, not hours. See Lionel's Latitude ON post for more details.

Note: Click on the images in this post to see larger versions. If you want to see more, check out the Dell Latitude Z set on Flickr. Since there are many details to go through, I’ve listed out the details of the Latitude Z600 into bite-sized pieces. Here we go:

Half an inch thin, 4.5 pounds with a four-cell battery with a lean, tapered design and soft-touch Black Cherry finish;
World’s first laptop with optional wireless docking, that relies on a UWB radio for point-to-point communications, and inductive charging, which eliminates the need for power cords by using a dynamic power transfer between system primary stand and secondary module. Both will be available in the coming weeks;
Dell’s first-of-its-kind EdgeTouch allows users to interact with commonly used applications and media controls through a touch interface that is on the edge of the system’s screen;
Spacious multi-touch touchpad and silky-touch backlit keyboard;
High-definition (1600x900) WLED display and two megapixel camera featuring Dell Capture technology that allows users to scan and save business cards to Microsoft Outlook contacts and copy documents;
Dell FaceAware Lock-Out automatically locks out other users when a user steps away from the laptop;
Ultra-small power adapter;
Custom bags by Cole Haan and Timbuk2 designed specifically for the Latitude Z;
Wireless options include WLAN, Bluetooth, optional 3G WWAN.

The Latitude Z is available starting today in select countries in Europe and Asia, as well as Canada and the U.S., starting at $1,999.

These new products are designed to meet the unique needs of our customers when they are ready to refresh or add to their existing infrastructure. We hope you like what you see. I would love to get your feedback and thoughts.

Check out this video on Latitude Z that will give you a better idea of how all its features work.

(Please visit the site to view this media)

March of the Dell Core i7 Laptops

DELL-Anne C — Wed, 23 Sep 2009 17:15:00 GMT

For those of you who keep up with the technology industry, you may have caught some of the buzz from that Intel's annual round up known as Intel Developer's Forum (IDF) in San Francisco. One of today's highpoints is Intel serving notice they have raised the bar in mobile performance by releasing the mobile version of Core i7 quad core processors (a.k.a. Clarksfield).

Note from Lionel: I saw that some readers were giving Engadget a hard time because Dell.com wasn't updated with the mobile Core i7 goodness. Some of it is now. Click on the banner above to look at our i7-based laptop offerings. I'll add the Studio XPS 16 link when it's updated. Done.

Make no mistake, putting a quad core processor in a laptop does a lot for performance and there is an elite group of folks out there who always feel the need for speed: gamers. For these acceleration aficionados, Dell has delivered the new Alienware M15x—a 15-inch laptop that reinforces that nobody - but nobody - knows how to pack more into the 15-inch gaming laptop than the Dell/Alienware gaming engineers and designers.

But enough about the expected - let's talk about the unexpected - like the fact that Dell is actually offering these new high-powered processors as an option on three other laptop models, including a Studio 15 laptop powered by the new mobile Core i7 processors with a starting price of $999. The other news of the day is that we have significantly updated the Studio 17 laptop and have launched mobile Core i7 edition starting at $1,099. And just to make sure all the bases are covered, we've added a Core i7 processor option to the elegant Studio XPS 16 (more on that in a bit). Any one of these systems should definitely appeal to those of you who are "obsolescence paranoid" as well as the performance enthusiast who can't quite fit the aggressive Alienware design into their personal style.

Let's dive into some of the details around the new Studio 17 which frankly lands near the top of the entertainment powerhouse list - excelling at both creating and consuming multimedia content. First up, we have added a JBL-branded 2.1 audio solution with SRS Premium Sound - two 1.5-watt speakers in the palmrest and a 6-watt subwoofer in the base. The colossal 17.3-inch HD+ 16:9 display is great for watching HD content, and includes a 2.0MP webcam. A few other items of interest: this is the first Studio laptop to feature a 1GB graphic solution, and also supports dual hard drives. And while the engineers were upgrading just about every possible feature, the designers were trimming it down, the result being the new Studio 17 is slightly thinner and lighter than its predecessor. For $1,099 you get:

Intel Core i7 720QM 1.6GHz (1333 FSB/6MB L3 Cache)
Genuine Windows Vista Home Premium (64-bit) - eligible for Windows 7 upgrade
1GB ATI Mobility Radeon HD 4650
4GB Shared Dual Channel DDR3 at 1066MHz
250GB 7200RPM Hard Drive
Slot load CD/DVD Writer (DVD+/-RW)
17.3-inch HD+ (1600x900) WLED display with built-in 2.0MP webcam
JBL-branded 2.1 audio solution with subwoofer
Full-size keyboard with separate keypad
9-cell Battery
Black Chainlink exterior color

While the Studio 17 is primarily a desktop replacement than can be moved from room to room, there are those who need a laptop that balances performance with portability, and so the Studio 15 will also include a Core i7 option. For $999 you get:

Intel Core i7 720QM 1.6GHz (1333 FSB/6MB L3 Cache)
Genuine Windows Vista Home Premium (64-bit) - eligible for Windows 7 upgrade
512MB ATI Mobility Radeon HD 4570
4GB Shared Dual Channel DDR2 at 1066MHz
250GB 7200RPM Hard Drive
Slot load CD/DVD Writer (DVD+/-RW)
15.6-inch HD (1366x768) WLED display with built-in 2.0MP webcam
6-cell Battery
Black Chainlink exterior color

Of course you can put your own personal mark on a new Studio 17 or Studio 15 with a choice of color options ($40) or one of more than 200 original designs ($85) found at www.dell.com/designstudio.

Finally, we are also offering a Core i7 option on the award-winning Studio XPS 16, with a starting price of $1,249 and it should be available on dell.com by Thursday.

Intel Core i7 720QM 1.6GHz (1333 FSB/6MB L3 Cache)
Genuine Windows Vista Home Premium (64-bit) - eligible for Windows 7 upgrade
1GB ATI Mobility Radeon HD 4670
4GB Shared Dual Channel DDR3 at 1067MHz
250GB 7200RPM Hard Drive
Slot load CD/DVD Writer (DVD+/-RW)
15.6-inch HD+ (1600x900) edge-to-edge WLED display
Built-in 2.0MP webcam and facial recognition security software
7W audio solution with subwoofer
Full-size backlit keyboard
9-cell Battery
Obsidian Black high gloss finish exterior

The Studio 15 and Studio XPS 16 with Core i7 are available worldwide this week. The new Studio 17 is available in the U.S., Canada and Latin America now and expected to be available in the rest of the world next month.

What makes this processor family stand out is the fact that the appropriate number of cores kick into "turbo mode" as needed. (Warning -geek out section ahead). Here's how it was explained to me: If you are running a single-threaded application (word processing, web surfing) then a single core will ramp up to max "Turbo Boost" speed as needed. If, however, the application requires two or more threads, (Gaming, Photoshop, some Excel functions) then the appropriate number of cores ramp up to a higher speed, somewhere less that "max" but still enough to boost performance. Basically whatever you are doing, the processor will crank up the horsepower as needed to get things done, and then drop back down to a more battery-friendly level when you don't. There is no special action required, like fiddling in the BIOS or fussing with power management settings to make this happen, it's all done on the fly dynamically based on what the system needs at the time. If you want more insight on this, check out what the folks at Anandtech said about turbo mode in their Lynnfield review.

And let me end on this note - for those of you who are wondering if the new mobile Core i7 quad core processors are worth the additional coinage, following are some internal benchmarks hot off the line by the engineers in the performance lab. I think the results speak for themselves.

The Intel Core i7 720QM processor performs up to 151% faster than the Intel Pentium Dual Core T4300 processor.
The Intel Core i7 720QM processor (1.60GHz) performs up to 137% faster than the Intel Core 2 Duo P7450 processor.
The Intel Core i7 720QM processor (1.60GHz) performs up to 101% faster than the Intel Core 2 Duo P8700 processor.
The Intel Core i7 720QM processor (1.60GHz) performs up to 74% faster than the Intel Core 2 Duo T9600 processor.

(Fine Print: Based on 3DMark Vantage CPU overall score results by Dell Labs in August 2009. Actual performance will vary based on configuration, usage, and manufacturing variability.)

So there you have it - three laptop options that can handle the needs and deeds of any multi-media or entertainment enthusiast and one gaming laptop to rule them all. Fasten your seatbelts!

Dell Chooses Shanghai for First Flagship Experience Store in China

DELL-Michael Y — Fri, 18 Sep 2009 01:00:00 GMT

Dell began selling in retail stores in late 2007. Now we have more than 43,000 points of sale all over the world. China represents about 20% of that total with more than 6,000 retail locations across the country selling Dell laptops, netbooks and PCs. Today we opened the first Experience store in Shanghai, China.

Update: Take a look on the Dell Flickr photo site to see images from the store opening event.

Our consumer business leaders are focused on exploring new ways to reach consumers, listen to them and respond to their needs with new products and services. It’s part of a drive to create a 360-degree customer experience and retail stores are an important channel for Dell to deliver on that customer promise.

Design and personalization are at the core of our DNA. Our new store provides a single location where our consumers can truly discover, try and buy Dell products and enjoy the fun of self expression. The Dell Experience store showcases the entire Dell consumer product portfolio and delivers “over-the-counter personalization”, allowing customers to design every aspect of their PC. The 205-square-meter store features five interactive brand experience stations, including a dedicated zone for small and medium-sized business customers.

We introduced the Adamo into China in March. This brand represents the very finest in craftsmanship and materials science and has turned into a hot topic with local lifestyle media.

Gamers can test their competitive skills on Alienware M17x in our Alienware zone. Alienware invaded China this summer and quickly became a hit with gaming enthusiasts. They may soon see new Alienware laptops, desktops, monitors and accessories launched here and there is no better place then the Dell experience store to get a hands-on demo of what real power means to gamers.

Our new Mini 10 netbooks are displayed in our Lifestyle zone. We’ve embedded, China Mobile 3G technology into our smallest, lightest and most colorful-designed laptops Dell has ever produced.

The last zone is where consumers can work with our professional sales team to build their own Dell. The Build-to-Order bar has a 6-meter wide video wall that shows all the choices available to you. You can design and personalize your own Dell at our BTO bar and have the most the most personalized PC on the planet made just for you.

The new Dell Experience Store is located on the first floor of the newly opened Buynow II electronics center at Cao Xi Road and Zhao Jia Bang Road. Our partner, Buy Now, was founded in 1998 and has become one of the most prominent IT malls in China. Now there are 11 Buynow IT Malls, located in major cities in China. In the near future, Buynow will have at least 35 IT Malls in operation across China.

Shanghai now has become one of the hottest spot for tourists all over the world. If you have opportunity to visit Shanghai you are most welcome to drop by at our Experience Store.