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  • As some of you are probably aware, December 1st is World AIDS Day. As proud partners of (PRODUCT) RED , Dell is committed to raising awareness and engagement on this important global health issue, with the belief that in the worldwide fight against AIDS , One Color Unites Us.

    There are over 33 million people living with HIV across the world. Of these, 22 million live in Africa alone. 3,800 people die each day from AIDS in sub-Saharan Africa (1.4 million people annually). The startling global impact of this treatable, preventable disease is the reason why (RED) partners like Dell are committed to making a difference. And it’s working. In just three years, (RED) partners and events have generated $140 million to help fight AIDS in Africa, supporting programs that have already reached over 4 million people. This World AIDS Day, Dell would like to share with our customers the many ways in which you can get involved.

    Global (RED) Pop-Up Shops will make appearances beginning on December 1st in New York, San Francisco, London & Tokyo, and a portion of all sales will be contributed to the Global Fund to support AIDS programs in Africa. From New York to London, you’ll be able to get your hands on the Dell (PRODUCT) RED Mini in the Shops, with Dell making a contribution on every Mini sold. Additionally, Dell will double contributions on EVERY (DELL) RED purchase in the US & UK from November 26th through December 2nd, including the (DELL) RED XPS One 24 all-in-one desktop, all (PRODUCT) RED artwork in the Dell Design Studio, the V515w (DELL) RED printer, and the (DELL) RED Mini 10 and 10v.

    As a proud partner of (PRODUCT) RED, Dell will be spreading awareness by helping to turn Twitter (RED) on December 1st , World AIDS Day. To be a part of this global movement, follow @joinred or @DellLounge to find out more on the day.

    Dell will also be showing our support for (RED) with takeovers on some of our biggest sites, including Dell.co.uk. In addition, check out the new (PRODUCT) RED designs launched in October on the Dell Design Studio in the U.S. The five new artists interpreting the (RED) vision are Emil Kozak, Ben Grieme, Klaus Haapaniemi, Takashi Kusui and Andrew Lim.

    There are so many ways to get involved in the fight against AIDS in Africa this World AIDS Day. Speak out, Tweet, donate directly, or make a purchase that makes a difference. When you choose (DELL) RED , 100% of Dell’s contribution goes directly to work on the ground, reaching the people who need it most. Your purchases can have a powerful impact. Give (RED). Save Lives.

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  • At Dell, we work to design laptops that bring powerful performance and features, offer personalization options that matter and we’re glad to see someone else recognizes that. What Laptop, a mobile computing magazine for laptops, netbooks and smartphones in the UK, last week announced the winners of their What Laptop Mobile Computing Awards and Dell claimed the top spot in four different categories. We’re proud of these, because the Mobile Computing Awards are solely voted for by What Laptop readers.

    Best Gaming Laptop 2009: Alienware M17x

    It’s been a great year for the Alienware brand, and winning Best Gaming Laptop 2009 for the Alienware M17x is just the cherry on top. According to What Laptop: “With cutting-edge power, a feature-packed specification and a stunning, anodised aluminium chassis, the M17x is not only your favourite gaming laptop of 2009, but maybe the best we’ve yet seen.”

    Best Laptop for Power & Features 2009: Dell Studio XPS 16

    The Studio XPS 16 was recognized for “Delivering some of the most powerful performance on the market, alongside comprehensive storage, HD features and a sleek and stylish design.”

    Best Ultraportable Laptop 2009: Dell Adamo

    Launched in 2009, it is a huge win for the  Adamo by Dell brand to be recognized in this category. According to What Laptop: “Its superior craftsmanship, impressive attention to detail and great usability are only the tip of the iceberg of this stylish ultraportable.”

    2009 Editor’s Choice Award: Dell Studio 15

    Our mobile multimedia machine, the Studio 15 was awarded the most notable award of all by the editors of What Laptop themselves: “Rarely does a laptop impress us enough to become the benchmark against which all other machines in its market are measured, but Dell’s Studio 15 is the exception.”

    We were also recognized with second place wins for the Inspiron Mini 10 in the Best Netbook category, Alienware M17x in the Power & Features category, and Dell as Best Laptop Manufacturer of 2009!

    A huge thank-you to everyone who took the time to vote!

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  • China Mobile today becomes the first carrier in the world to offer Dell's Mini 3i smartphone. In the near term, the Mini 3i will be available through China Mobile's authorized stores by the end of the month. We'll offer the Mini 3i in two color options for customers in China: Red Passion and Oiled Bronze.

    Like I mentioned in my earlier post, it's based on Google's Android OS. The Mini 3i runs on China Mobile's flexible OPhone open source platform that can handle things like e-mail, messaging via IM, MMS and SMS, photo, video and music playback and more.

    The Mini 3i is also built to take advantage of China Mobile's Mobile Market. Through it customers can access games and entertainment, customization options like wallpapers, ringtones and widgets or productivity tools for those more interested in business use.

    Note: Click on either of these pictures to see a larger version. To see more photos, click through to this set on Flickr.

    Regarding hardware, Dell is about flexibility. We’ll continue to look at new technology that is important to customers. As we expand hardware and create new carrier partnerships, feature sets may vary depending on the needs of mobile operators. Don’t expect all Dell smartphones to have the same spec and feature list. Design and technical specs will vary based on the needs of carriers, regional considerations, and what customers want.

    That said, here are the specs of the new Dell Mini 3i OPhone:

    • Display: 3.5" 640x360 widescreen display
    • Bands/Modes: Quadband GSM/EDGE
    • Bluetooth
    • Built-in GPS
    • Camera: 3 megapixel camera with zoom, auto-focus, flash, video capture and photo-editing capabilities.
    • Micro SD (up to 32GB)
    • Connector: MiniUSB
    • Dimensions: 58.35 x 122 x 11.7
    • Weight: <105g grams
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  • Studio 17 laptop with Dell Touch ZoneAs some may have seen in blog posts from sites like Electronista or SlashGear, Yesterday, we added a really cool option to the Studio 17—a multi-touch display. This is the first Dell laptop to offer a multi-touch display option. Some of you may not get excited at the thought of running your fingers all over your laptop’s screen (this is one of my husband’s pet peeves – Do.Not.Touch.My.Display), but I am here to tell you, once you start using multi-touch, it becomes second nature in how you interact with your PC.

    For most people, the first introduction to touch was your neighborhood ATM machine. Today’s touch screens are much more sophisticated, able to handle multiple simultaneous touches (the Studio 17 is a true four-touch solution) and gestures, like pinch, drag, rotate and flick. I think you will be surprised at how quickly you will adapt to using touch when the opportunity presents its self. And as Ed Baig at USA Today discussed in a recent column, the arrival of Windows 7 with support for multi-touch in its DNA should accelerate the use of touch in PCs going forward

    To help ensure using touch becomes second nature, we pre-install a suite of touch software applications on the Studio 17 with multi-touch display. For example the Dell Touch Zone lets your fingers do the walking to quickly locate touch applications and media content. You can edit photos or create slide shows or even flick favorite photos to Flickr.com, create music playlists, select, start and stop videos, and leave virtual sticky notes for family members. Note: Click on any of the images in my post to see a larger view, or to see more pictures click over to the Studio 17 Multi-touch set on Flickr.

    Dell Touch Zone software

    Youngsters and the young at heart will enjoy doodling and finger painting with YouPaint by Cyberlink. This nifty program will get your creative juices going, with fun activities like coloring, stamping, or modifying favorite photos (It was amazing fun taking a favorite picture of my two dogs, outfitting them with stylish hats and introspective thought bubbles.)

    For the truly imaginative, there is the TouchCam application also from Cyberlink, which allows you to add in all kinds of amazing video effects things while you are using your webcam. For example, add a hat to your image (reminds me of the day in the park in Mary Poppins), or celebrate with an animated confetti parade, frame your image in roses, or go incognito and use an avatar. And, you can capture and upload these Oscar-deserving efforts to YouTube for posterity.

    As you’ll recall we unveiled the new and improved Studio 17 in conjunction with the launch of Intel’s mobile Core i7 quad core processors. It has an impressive 17.3-inch HD display and an excellent array of entertainment features, like JBL branded audio solution, which makes it an ideal choice for a desktop replacement. For those who don’t require the four-on-the-floor power of Core i7, we have expanded the processor selection to include Intel Pentium Dual Core and Core 2 Duo processors, and adjusted the starting price to $699.

    For those of you who are interested in how the watch is made, yes, GottaBeMobile.com, we teamed with N-trig to add the multi-touch display option on the Studio 17. Their DuoSense dual-mode digitizer solution uses a highly accurate capacitive sensing system that delivers quick and responsive multi-touch capability – true hands on computing as they call it.

    Dell Studio 17 multi-touch (Chain Link)

    You may have gathered from this blog post that I might be a fan of multi-touch capability on the PC. I am. I anticipate that sooner rather than later one of my morning rituals will be scrolling through my local paper on a PC with a multi touch screen in my kitchen versus racing my husband for the sports section. For those of you who are interested in getting your hands on* a unique laptop, check out the Studio 17 with a multi-touch display, starting at $899. (Note: the multi-touch display will be available with Core i7 systems in a few weeks).

    *Pun Intended

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  • Dell today commended U.S. Rep. Jim McDermott on the introduction of the Conflict Minerals Trade Act in the House of Representatives. Dell supports the goals of this bill and has long embraced transparency and procurement from a socially and environmentally responsible supply chain.  We have also been encouraging industry dialogue  in an effort to eradicate atrocities in the Democratic Republic of the Congo (DRC).

    It will take more than one company, more than one industry, to have an impact in the DRC. The power of a collective multi-industry push is the catalyst that will make the change possible.  Dell is committed to working with other industries, the Government and non-governmental organizations to reach agreement on a solution to purchasing conflict-free minerals and to help implement this solution.

    Minerals such as tin, tantalum, tungsten and gold are used in numerous products including those in the aerospace, automotive, electronics and jewelry industries. These minerals are extracted from the DRC, and only a few other locations in the world. In our industry, the mining of these minerals takes place many layers before a final product is assembled, making it difficult, if not impossible, to trace the minerals' origins. It is easy for entire industries to abstain from thinking that this is their problem because of the indirect nature of minerals. But that is not the thinking we encourage of socially and environmentally responsible organizations. Rather, we must use our collective knowledge and resources to ensure that we co-operate and eradicate human rights violations in the DRC and that no layer of our supply chain contributes to these atrocities.

    We will continue to lead the conversation,  proactively seek solutions and encourage everyone who has a final product that contains these minerals to join us in this endeavor.

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