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Joined on 06/29/2006 Posts: 2,052
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Observations on the Adamo Launch

Since we introduced it earlier this week, the chatter about Adamo continues. Blog posts from John Biggs at CrunchGear and CNET rose to the top of Techmeme. There are almost 600 media articles since we made it official. Beyond that, folks are still voicing their reactions to Adamo on Twitter.

Lots of folks reacted to the price point, noting that the entry configuration on the MacBook Air is less expensive than our Adamo $1,999 system. Our starting configuration includes a 128GB SSD drive – and adding a 128GB SSD drive to the MacBook Air adds $500 to the bottom line. And our $2699 system offers 4GB RAM or built-in mobile broadband for a $200 premium over the MacBook Air’s high-end configuration.

We understand that Adamo will not appeal to every customer. Our marketing efforts have made it clear that Adamo is a high-end product – not mainstream, and certainly not gaming. Adamo is an expansion of a whole portfolio of mobile products that starts with our Dell Minis, which have become some of the most popular netbooks in the market, to almost a dozen other laptop options in an array of sizes (13 to 17-inch) and price bands ($499, $799, $1,000 and up). While the Adamo laptop represents the pinnacle of our mobile lineup, we’ll continue to invest at all price points to deliver a solid mix of performance and technology no matter how much you’re looking to spend.

In our view, value can still play a role in higher price points. Emphasis on design is part of that premium for Adamo. The ID team was inspired by and spent time with luxury items outside of the technology space, like fine Swiss timepieces, fine writing instruments as well of some of the less traditional like women’s cosmetics packaging and high-end cars. All of these items have a certain heft to them, a solid feeling of quality, and that was the design goal for the Adamo laptop.

We followed our own path in terms of design to deliver a full set of features in the thinnest laptop in the world, including 13.4-inch 16:9 HD display with edge-to edge glass, solid state drives, support for up to 4GB DDR3 RAM, and best-in-class connectivity including a standard Gigabit Ethernet port, 802.11n and optional mobile broadband (3G).

We’ve also seen some comments from Direct2Dell readers like hht001 who compare the Adamo against the MacBook 13. In my opinion, the Studio XPS 13 which we announced on at CES 2009 is a more direct comparison. With a starting weight of 4.85 lbs., the Studio XPS 13 combines more performance and features than just about another other thin and light notebook available today.

The Studio XPS 13 is also the only 13-inch laptop to support two GPUs via the Hybrid SLI technology. The exterior design draws inspiration from luxury automobiles – Obsidian Black high-gloss finish with brushed aluminum and fine leather accents. It also features an edge-to-edge HD display and expansive backlit keyboard. And checking Dell.com today, $1,099 buys a Core 2 Duo 2.4GHz processor, 13-inch edge-to-edge display with 2.0 MP webcam, slot load DVD+/-RW with upconversion, 4GB DDR3 memory; 320GB 7200 RPM hard drive; NVIDIA GeForce 9400M G graphics, and 802.11n wireless, plus all the ports (1394a, HDMI, USB/ eSATA). It also supports PowerShare, which is a technology we first introduced in our Latitude E family of notebooks that allows customers to charge portable devices through USB even when the system is powered off.

As Alex mentioned in his previous post, Adamo is meant to serve as the laboratory and inspiration for design ideas that will flow through the rest of Dell’s consumer product portfolio in the future. The thought and creativity that went into bringing Adamo to market resulted in some amazing innovations. The Consumer Group at Dell has been unleashed and is well on its way testing boundaries across a variety of personal technology devices. Stay tuned…

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I've had my fair share of problems and disappointments with not only both of my Dells but the customer service as well.
I've spent thousands of dollars on my two laptops and although the second wasn't really what I'd expected from Dell, I have no problem recommending them to others.

There is something out there for everybody and I'm sure the Adamo will find it's niche in the consumer market.

At first glance it seemed perfect and came just in time for my next laptop purchase but once I saw the specs I hate to say that I'm hesitating. It seems more like something I'd have to try before buying although it's something I'll definitely make a point to look into more.

 

Honestly, I'm very disappointed with the specs included in the ADAMO.  If Dell used an NVIDIA M9400 graphics solution and a 1.86 GHz C2D processor many people could get over the price point.  People don't mind paying for a quality exterior but the specs have to meet a certain level or all the glitz is lost.  The ADAMO is like buying a Lamborghini with a golf cart motor in it.  I know Dell wasn't trying to build a powerhouse notebook but they could have at least made it a step above a netbook spec wise.  All in all I don't see the ADAMO being more than a niche market for those with disposable income in a recession.  At least Apple offers a quality operating system, decent specs and excellent media tools in their system for the money.

Multi-platform user:  Mac, PC and some Linux experience.

 

First off let me say that the Adamo is stunning.  I am a long time Dell owner although I'm typing this from a unibody Macbook Pro.  I've been waiting for a PC manufacturer to introduce something at the quality level of the Adamo for some time.  Honestly, I can understand why the Adamo costs as much as it does.  The materials and design that went into the machine seem quite high and I can appreciate that.  That doesn't even factor in the cost of the advertisement blitz that Dell has put together for the product.  Quality costs money just ask Apple.  Some people call it the "Apple Tax"  so today I will coin the phrase "Adamo Tax".  

It's not all rosy for you guys.  I'm not letting you off the hook so easily.  To be honest I'm a bit disappointed for "what's in the box" for the two price points.  More than anything I am a bit let down by the anemic 2 GBs of RAM on the lower priced model.  If I opt for the more expensive model to get the extra RAM I get a minor bump in CPU speed and a WWAN card.  That's $700 hundred extra dollars for what amounts to a little over $100 dollars your cost (probably less than that) in components.  That's shameful and even Apple has to be laughing about that price point.  Come on, you could have added a few more gigs to the SSD with that $700.  The only excuse I can think of is that the $1999 model is a loss leader, and you're hoping most people opt for the more expensive machine to get something more functional. Now lets spend a moment talking about the CPU.  Yeah, sure the neutered CPUs will provide a bit more battery life, but the Air has great battery life (similar capacity battery), and Apple is using CPUs that will run circles around the Adamos.  You can't fall back on the thermal packaging excuse since the Air has a similar package size but faster CPUs.  I won't fault you for what amounts to some of the thermal/power usage issues you must account for that Apple doesn't since you must rely on Windows archaic at best power management features.  

I am torn.  The Adamo is totally drool worthy...I'll admit that.  My finger is itching to hit the Accept Order button so I can get in cue with the other salivating computer dweebs.  The only thing giving me pause is the feeling that Dell could have done better, and offered a machine commensurate with the hype issued by the advertising department.  Overall, I must commend Dell the company for engineering and producing such a beautiful machine.  I hope you're able to please the bean counters so that you can continue to produce Adamo quality machines.  Next time when it comes to finalizing the specs forget to send the meeting notice to the bean counters.  OK?

 

Actually, I am a Linux user. But yes, I have tried Windows 7. And I am not ashamed to say they've done some nice work.

Although I mostly just consider it a source of 'healthy' competition for linux... Wink

 

Thanks zak89. Appreciate your being a longtime Dell fan. Regarding the operating system remark, have you gotten to try Windows 7? In my experience with it, it's been pretty solid, and Microsoft continues to tweak it: http://bitly.com/dRba.

 

As a  long time "fan" of Dell, so to speak, I am very excited about the launch of the Adamo, even though I'll probably never be ina  position to buy one. Why? I see it as a departure from the much-over-done "PC is cheaper" track that usually is the only divider from, say, the Mac. Sure, a roughly equivelent PC has always been cheaper than it's Mac counterpart. But I think most of us felt (even though we would never admit it) that the Mac was still technically superior. Something about it made it different. CPU freqs and GBs of memory aren't all there is to a computer, you know.

In my opinion, Dell is taking the battle to Apple's home ground, by no longer limiting their products to "lower-cost rough equivelents to the Mac you really wany" (Mac Mini vs Studio Hybrid, Macbook vs XPS, etc), but instead challenging Apple's claim to technical superiority.  Now we have Dell machines that don't compete against the Mac by a lower price, but by being a truly better, higher quality product.

That's a high bar to jump, as Apple has been the standard of high quality computer hardware for sometime. But with products like the Adamo, I think a clear message has been sent to companies like Apple; the days of "PC's are cheap, low quality wannabees" are over.

 

Now if we could just find a decent operating system...

 

Hurmoth: I understand your point...

 

Many of our other products are all about price for performance and technology features. Adamo is a different kind of product for us. I think there are many other product areas where we can lead... Bottom line, if performance and having the latest technology are the most important criteria, we have other products that are worth a look.

 

Thanks adamo1. If Adamo's not quite right for you, I bet we'll have something that will meet your needs down the road. Glad you find some of my blog posts useful..

 

Lionel, I keep visiting this blog because you're not afraid to have that frank conversation, and in this case to give us more insight into the Adamo thought process. Dell did a great job with the ID, love the glossy display, I would have no issue paying a premium for such a product. However, the deal killer for me is the display resolution. Personally,1440x900 like the Thinkpad X301 would have been terrific. The other items, such as a slower cpu, I can try to deal with but the resolution is a must. I know that 1366 is close, but it's still not quite there. Huge thumbs up for the effort though. If this new emphasis on ID continues (even if it's only on the higher end), Dell will have me back as a customer eventually. Keep up the great work blogging.

 

I couldn't figure out for the life of me why Dell was so quiet about what was inside the Adamo, now I understand, I think we all do. While the design is extremely beautiful, the components that actually drive the system are extremely weak for the price paid.

Dell can try to sugar coat it all they want, but in today's economy, bringing a $2000 notebook to the market is just crazy in my opinion.

In the brilliant words of Paul Thurrott, "[Dell is] so busy copying what they see as cool and hip that they've lost sight of the fact that they should be doing their own thing. Any product that is essentially a copy of something else (Linux, Zune, there are a million of them), there's something inherently less interesting about them. Because the companies that make them don't lead, they follow."

I couldn't agree more with that statement.