Dell Channel Blog

Scott Bicheno, of Hexus.channel, recently sat down with Dell’s Kathy Schneider, EMEA Channel Marketing Manager, to discuss the first year of Europe’s PartnerDirect programme. In Kathy’s informational interview, she highlighted PartnerDirect’s milestones, programme simplicity, deal registration, partner feedback and the latest organizational structure under Greg Davis’ leadership.

While we’ve recently formalized our PartnerDirect programme, and made it available across the globe, Dell has been working informally with channel partners for years. By creating PartnerDirect, we’ve enabled 15,000 partners to work with Dell as Registered and Certified partners. Via programme simplicity, value-add through the PartnerDirect portal, marketing materials and deal registration, we’ve been able to grow our partner base substantially and incorporate ongoing feedback delivered by our partners worldwide. In return, our programme efforts such as deal registration have allowed over 8,000 partners to engage with us, share information and win business.

In closing, Kathy makes a great point about Dell’s latest global organizational changes as she comments about Greg Davis and his leadership. Kathy notes that this recent organizational change allows Dell’s channel team to respond to partners more quickly by understanding what they buy versus their location. With a more holistic approach, Dell’s channel program is maintaining its momentum and Dell leaders, like Kathy, will continue to inform our partners with programme updates and feedback.

To listen to Kathy’s interview, click here to visit Hexuschannel