Dell Channel Blog

More and more, in these challenging markets, you hear of channel vendors pulling back on their channel programs. They say they want to concentrate on their “home markets.” But as a great man once said, “You can’t shrink your way to greatness.”

So while some vendors are pulling back on their channel programs, Dell seems to be going the opposite way, or so says Steve Brown, partner at Rev2 Technologies (a member of Dell’s PartnerDirect program). Dell keeps building out PartnerDirect, while at the same time rolling out simplified products and solutions. The biggest surprise was about ¾ ways through the podcast, when we asked Steve that Dell technology was most exciting to him. The answer is not what you think. Check out the podcast here.