Dell Channel Blog

(Posted on behalf of Greg Davis)

As many of you have recently read in the media, Dell is organizing itself globally around four major customer segments—large enterprise, public, small and medium business and consumer (already operating globally).

These business groups all have a simple charter: to get closer to customers and partners, simplify and make it easier to do business with Dell and deliver superior, differentiated value.

Many of you have asked questions about what Dell’s reorganization means for our channel business. I want to reinforce that our partners are key to Dell’s success in all our segments, both here in the U.S. and globally. When we launched PartnerDirect last year, we were responding to customers’ demand for choice and expanding the way we go to market. In the past year, 36,000 registered partners have signed on with PartnerDirect in 148 countries. The PartnerDirect portal is available in 19 languages. Dell’s revenue from solution providers has grown from to $12 billion worldwide. PartnerDirect has won various awards and recognition. All these are significant proof points that underscore Dell’s commitment to our partners, and that you remain an important part of Dell’s go-to-market strategy.

To further underscore the importance of the channel to Dell’s success, I will assume a global role in running our channel business. We will have further details on the globalization of PartnerDirect in the coming weeks.

While our channel partners will not be directly affected by the restructuring, the efficiencies and synergies that result from this should positively influence our channel business and better position it to serve partners and your customers.

In our first year of PartnerDirect, we worked hard to build our channel business and earn your trust. Together, we’ve laid a solid foundation for partners that we will expand and build on in the coming year. If you have any questions or concerns, please email me directly at Gregory_davis@dell.com. Best wishes for 2009! Greg