Dell Channel Blog

Earlier this week, Dell announced the availability of its PartnerDirect channel-sales program in Australia. Rob Makin, director of Channel Strategy and Acquisition for Dell Australia said, “This is an exciting time for customers, and for Dell and prospective channel partners. We’re progressing quickly and positively, in the process strengthening local relationships.”

Features of PartnerDirect

PartnerDirect offers two competitive partnership options: Registered Partner and Certified Partner. Details of both are as follows:

Registered Partner

· Includes training and support around Dell technology.

· Delivers basic benefits including logo usage, along with access to Dell’s partner website for online ordering, deal registration, marketing materials, IT white papers and financing options.

Certified Partner

· A higher level of engagement for solution providers who want more developed relationships with Dell.

· In addition to Registered Partner benefits, Certified Partners can get demonstration units; field-based account management; enhanced financing options, deal registration, and event and technical support.

· Provides access to Dell channel marketing managers for assistance with marketing plans, ensuring they are aligned with and leverage Dell’s marketing activities.

Since the program is new to Australia, we understand there may be additional questions from our future partners, please use the blog as a space to ask questions and join the conversation.