Big data describes datasets so large they may be awkward or cumbersome to work with. In social media, big data may apply to social analytics, customer preferences and interactions, or other insights.
Why is Big Data Important?
On its own, big data is a massive volume and velocity of information with the potential to overwhelm traditional systems. It doesn't tell a company much; there is simply too much information to glean any helpful insights from it.
Information processing is key to making big data manageable. If it is managed properly, big data can offer highly specific insights to assist brands in making better business decisions.