Content, whether text, image, video, or audio, that is created by the readers or users of a website.  User-generated content might include forum posts, blog comments, etc. It may also be referred to by its acronym, UGC.

Why do you need to understand user-generated content?

User-generated content can be a powerful tool for a brand. It may come in the form of photos fans upload to your Facebook Page, comments on company blog posts, or video responses to your YouTube videos, for example. All of these types of user-generated content mean social media followers are highly engaged and care about your brand, so much they create content about it to share with others.