Applications, or apps, are interactive software designed to add features and/or functions to a core technology.  In the case of Facebook, apps may include games, e-commerce, content display or other functions.

Why Do You Need to Know About Facebook Apps?

Facebook apps allow marketers to better connect information, functions and capabilities from outside of the Facebook platform into their Facebook Page. For example, an app could draw product descriptions and images from an e-commerce website into the Facebook Page, allowing fans to browse without leaving the Facebook site.

The Dell Facebook Page uses apps to connect fans with support services and offer a signup for our email newsletter.

Other popular types of apps include games, Twitter feeds, photos, videos, and more.

Dell uses Facebook apps to connect fans with important information and services.