To change the format or media type of a piece of content to use it in other ways, ie.: video transcribed and converted to an article; written text recorded as an audio file. Content may also be repurposed for use on different social media websites.
Why do you need to know about Repurposing?
Repurposing content can help marketers make better use of their existing content, saving on time and budget by getting more mileage out of each item. It also allows marketers to tailor content for specific audiences on Twitter, Facebook, LinkedIn, YouTube, or other social networks.