The variety of media formats, purposes, and types used in social media or online marketing. Blog posts, images, and videos are all examples of content that may be incorporated into the content mix.

Why do you need to understand content mix?

Social media users like variety and they love graphic, engaging content. Establishing a content mix allows marketers to present information in ways that keep fans interested in the brand's message. Using a mixture of written, audio, and visual content appeals to the different ways people consume content.