An image or video that becomes popular on the internet and is passed electronically from one user to another, usually through email or social media. Many memes are images with text printed on top to add humorous captions to photos.

Why do you need to understand Memes?

Memes can be a great tool in your social marketing arsenal. Sharing memes increases the level of engagement with your Facebook Page or Twitter account, even if you are simply passing it on. Creating your own memes can help increase brand awareness. Use a free tool such as to try creating a meme using a popular image.