A message, photo, video, or other content created by a user or Page and published to the Facebook website, either publicly or within the user’s network.

Why Are Facebook Posts Important?

Facebook Posts are the method by which content is shared across the Facebook network. Brands post content to Facebook to provide information, advertise, engage and otherwise interact with consumers. Fans of the brand can Like, Comment, or Share a post, which exposes their Friends to the brand, as well.

Facebook posts may appear in the Newsfeeds of fans of the Page and are kept on the brand page (Timeline) so they can be accessed later.

Facebook Posts are an important social marketing tool.