Facebook’s paid advertising program which allows Page administrators to purchase Facebook ads to be displayed around the social network.

Why Do You Need to Know About Facebook Ad Campaigns?

Facebook offers a variety of ads that can be very useful in promoting a Facebook Page or directing traffic to a website. Facebook Ads have images, body copy, and a headline, much like other types of internet ads. Advertisers can choose to pay a cost-per-click (CPC) or a cost-per-thousand-impressions (CPM). Social advertising can be a lucrative investment for marketers.