Technology, Media, Telecom analyst, consultant, columnist - digital multi-platform practitioner - commercial transmedia storyteller @dhdeans
By 2018, one third of the top twenty market-share leaders in most industries will be significantly impacted by new competitors -- and "reinvented" incumbents -- that proactively apply digital technologies to create new services and associated business models.According to the latest market study by International Data Corporation (IDC), the adoption of Digital Transformation (DX) methodologies will eventually disrupt the status-quo of all traditional enterprise business models and established strategic partner ecosystems.Business leaders are therefore challenged to move their enterprise to the next level of commercial competency -- by employing new digital technologies, coupled with organizational, operational, and business model innovation that will differentiate them in the marketplace.Their ultimate goal is to create new ways of operating and growing their commercial venture within the rapidly evolving Global Networked Economy.Framework for Digital Business TransformationTo help savvy executive leaders achieve this goal, IDC has developed the 'DX MaturityScape' to profile the challenges and opportunities that this transformation will introduce into their legacy environment.They provide a framework for developing coherent, forward-looking strategies and plans that optimize the ability of executive IT leadership to positively transform the customer experience, information management, operating models and workforce management processes.
IDC also describes business-enhancing attributes of what they call the '3rd Platform,' which incorporates mobility, social business, cloud computing, big data and analytics software.This study identified key areas in need of improvement:
"Digital technology has and will continue to alter the landscapes of business, education, healthcare, and government. The past couple of years have seen breathtaking change at an accelerating pace," said Meredith Whalen, senior vice president at IDC.IDC believes that digital business transformation will be used as an essential tool that helps forward-thinking executives to create self-adapting teams within their organizations, capable of rapidly responding to change in the marketplace. These organizations will not only survive the inevitable market disruption in their industry, they can also thrive on it.